FloorFound | Webinar | 5 Steps to Starting Your Recommerce Strategy Webinar Recap

5 Steps to Starting Your Recommerce Strategy Webinar Recap

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5 Steps to Starting Your Recommerce Strategy Webinar Recap

In case you missed it, we hosted our first webinar with Noora Tirkkonen, Joybird’s VP of Strategy & Distribution hosted by FloorFound CEO Chris Richter. 

Tirkkonen dove into how Joybird launched a successful and sustainable recommerce strategy. Attendees learned how companies like Joybird are leveraging returns to:

  1. Drive more revenue
  2. Expand ready-ship inventory
  3. Attract new segments of customers
  4. Support sustainability initiatives

“For Joybird it was very important to keep the company lean and ensure our recommerce program wasn’t something operations would have to manage the day-to-day,” Tirkkonen said.

Attendees got answers to some of the top asked questions about recommerce programs:

  • How does this even work? Oversized returns are so complicated. More so reselling those items.
  • Did Joybird worry about circular commerce sales cannibalizing full-priced or clearance items?
  • How does Joybird ensure resold items are in quality condition?
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