In case you missed it, we hosted our first webinar with Noora Tirkkonen, Joybird’s VP of Strategy & Distribution hosted by FloorFound CEO Chris Richter.
Tirkkonen dove into how Joybird launched a successful and sustainable recommerce strategy. Attendees learned how companies like Joybird are leveraging returns to:
- Drive more revenue
- Expand ready-ship inventory
- Attract new segments of customers
- Support sustainability initiatives
“For Joybird it was very important to keep the company lean and ensure our recommerce program wasn’t something operations would have to manage the day-to-day,” Tirkkonen said.
Attendees got answers to some of the top asked questions about recommerce programs:
- How does this even work? Oversized returns are so complicated. More so reselling those items.
- Did Joybird worry about circular commerce sales cannibalizing full-priced or clearance items?
- How does Joybird ensure resold items are in quality condition?