Here are some other highlights revealed in the survey:
Download the full report to learn how your brand can capitalize on these trends.
Many brands are already engaged in recommerce, and many more are making plans to jump into this fast-growing market soon. In fact, research from the “FloorFound Consumer Survey 2021” suggests that 50% of what brands sell in the next five years will be resale items. Our survey also found that 92% of consumers have purchased a resale item in the past, including oversized items like furniture.
Given these findings and other realities — such as the broken state of the global supply chain and consumers’ heightened expectations about responsible business practices — it’s risky for brands not to develop a formal recommerce strategy. But how and where do you start?
This guide outlines five key steps that can help you create a successful recommerce strategy for your brand. These steps are informed by FloorFound’s direct experience working with leading brands, like online furniture retailer Joybird, to develop a winning strategy for recommerce.